Rotogravure Printing

The Lowest Cost per Bag, at Real Volume

Rotogravure prints from engraved copper cylinders. The setup is a genuine investment, and once it is paid for, nothing beats it on price, consistency, or depth of color across a very large run.

  • Best unit cost at high volume
  • Deep, consistent color across the run
  • Ideal for proven, high-reorder SKUs
High volume rotogravure printed pet food bags

How Rotogravure Works

Each color in your design is engraved into its own copper cylinder. Those cylinders pick up ink, transfer it to the film, and do it again thousands of times an hour with almost no variation. The engraving is what makes the method expensive to start and brilliant once it is running. The cost of those cylinders does not change whether you print ten thousand bags or a million, which is the entire economic argument: the more bags you run from one design, the less that setup costs you per bag.

When Gravure Is the Right Answer

The deciding number is not your total order. It is your run size per design, because every design needs its own set of cylinders.

  • High volume per SKUOne design, ordered in the tens of thousands and reordered.
  • Settled artworkThe design is final. Changing it means new cylinders.
  • Color-critical brandsWhere an exact brand color has to match every single time.
  • Long-term staplesThe flagship recipe that has sold for years.

If that does not describe you yet, digital printing is almost certainly the better economics today.

Pet food bag formats available with rotogravure printing

Gravure vs Digital, Honestly

Two good methods with different break-even points. Neither is better in the abstract.

Setup Cost

Gravure pays for engraved cylinders up front, per design. Digital has no plate step at all.

Unit Cost

Gravure wins clearly at volume. Digital wins clearly below it. The crossover depends on your run size per design.

Flexibility

Digital lets you change art between runs for free. With gravure, a change means re-engraving.

Lead Time

Engraving adds time at the front. Digital skips it, so first delivery is sooner.

Most brands we work with start on digital and graduate one or two hero SKUs to gravure once the volume is real. Running both is normal, not indecisive.

What We Can Run

Gravure covers the full range of pet formats and finishes.

  • All Bag StylesSide gusset, quad seal, flat bottom, stand-up, flat.
  • Every Barrier TierStandard through extra-high barrier and foil.
  • Matte & GlossIncluding soft-touch and spot finishes.
  • Metallic EffectsShine that stands out down a pet aisle.
  • Zippers & HandlesAll the usual features on a gravure run.
  • Large FormatBig dry food sizes where volume is highest.

Request a Custom Quote

Let's talk about your pet packaging.

  • One-to-one help from a real packaging expert
  • Transparent pricing with no hidden fees
  • Free design guidance with every project

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